Marketing Audit Essay Example | Topics and Well Written Essays - 1750 words

Marketing Audit - Essay Example This report will look into the factors that make Best Western a success and those that limit its performance. The Best Western is a one of a kind place which offers an eclectic experience to all who stop by it. The property is spread out over 17 acres of lush gardens and knitted closely with the North Yorkshire Moors. Their food is their main attraction. There are three main Chapters in the essay. Chapter 1 - explores the background to the topic. This section looks into the market segments, the marketing mix and the trends that affect the productivity of the overall place. Changing needs, wants, attitudes and trends are mentioned as well as roots that cause of marketing problems. Chapter 2 - highlights the important points for the reader. This essay will make use of the PEST analysis to look into the political, economic, social and technological aspects that have an influence on Best Western. The SWOT analysis also was presented in the essay, that is an insight into the strengths, weaknesses, opportunities and threats that are faced by any businesses. Chapter 3 - provides both a summary of the research and conclusions made by the researcher. Some recommendations were mentioned, such as: Best Western needs to stop relying on its reputation and devise marketing strategies that actually go after the consumers and doesn’t wait for them to show up themselves. It also was suggested to increase productivity by adapting to the changes, that were brought in by the creative and technological industries.